About Us
Here's the thing about currency swings: they keep business owners up at night. We built Sanctuary Asset Shield because we got tired of watching smart entrepreneurs get blindsided by exchange rate moves they never saw coming. Our job's straightforward. We protect what you've built. Whether you're moving money across borders for operations, locking in prices for clients, or just trying to sleep knowing your margins are safe—we've got your back. Started by folks who actually worked in international trade (not just studied it), we know exactly where the pressure points are.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Mission
Protect businesses from unpredictable currency movements without the complexity, jargon, or astronomical fees. We make currency risk management something you can actually understand and trust.
Our Vision
Build a world where doing business internationally doesn't require a PhD in foreign exchange. Currency protection should feel as natural as insurance on your building.
Meet Our Team
The people behind Sanctuary Asset Shield
Mihai Popescu
Founder & Chief Risk Officer
Spent 18 years in import-export before building Sanctuary. Watches market data like some people watch sports. His gut calls are usually right.
Cristina Ionescu
Head of Client Services
Former CFO who got tired of one-size-fits-all banking solutions. Now she builds custom protection strategies for businesses that actually work.
Andrei Kovacs
Head of Hedging Operations
Mathematics background with 13 years structuring derivatives. Speaks five languages. Can explain complex hedges in plain Romanian.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Our Core Values
The principles that guide everything we do
Transparency Over Everything
No hidden fees. No fine print that needs a lawyer to decode. You know what you're paying and exactly what you're getting.
Speed That Actually Matters
Currency moves fast. So do we. Most hedges lock in within hours, not days. Your business doesn't wait for anyone.
Real Human Support
You talk to actual people who understand your business. Not chatbots. Not offshore call centers. People who get it.
Your Money, Your Control
We protect your exposure. We don't take wild bets with your capital. Conservative structures. Smart limits. Peace of mind.
Why Choose Us
Experienced Team
Our professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
Quality Guaranteed
We stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
Fair Pricing
Transparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
Proven Results
Thousands of satisfied customers and a track record of successful projects speak for themselves.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Our Story
Back in 2016, our founders were working in import-export themselves. Watched a colleague lose 40K on a single EUR/USD movement. That stung. The existing solutions felt designed by people who'd never actually run a business. Too expensive. Too confusing. Too slow. So they started tinkering. Built something for themselves first. Then other business owners started calling, wanting in. Fast forward to now: we're protecting transactions for 47 different industries across Romania and beyond. Still run the same way—keeping things simple, keeping costs honest.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
